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7. Target Lookalike Audiences on Facebook One of the finest methods to increase online sales is to utilize the information you have about your existing customers to find individuals much like them. Facebook enables you to do this through the targeting of lookalike audiences. Lookalike audiences in Facebook are basically users on Facebook who share characteristics and habits to customers in your database.

You can also utilize tracking pixels and information from app setups to help you produce lookalike audiences. This is an outstanding way to make the data on your existing customers work for you, as it efficiently enables you to greatly broaden your reach with minimal effort and utilize extremely targeted advertisements to attract Facebook users who are very comparable to your existing customers.

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8. Decrease Friction in the Checkout Process According to Service Expert, around $4 TRILLION worth of online merchandise was abandoned in insufficient shopping carts in 2015 alone, of which 63% was potentially recoverable. This is a truly jaw-dropping fact, and one that reveals how important it is to nail your checkout procedure.

Simply as you need to make it as easy as possible for visitors to utilize and browse your site, you must make it even easier for them to really purchase what you're offering. Get rid of any unnecessary steps in your checkout process that might deter a possibility from transforming. Avoid unnecessary fields in forms.

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Here are some more pointers on battling shopping cart desertion. 9. Supply as Many Payment Choices as Possible Okay, so your company takes credit cards. What about  This Is Cool ? Or Apple, Pay? What about Stripe? We, Pay? Customers have more choice than ever prior to in regards to how they actually spend for goods and services, and not everyone chooses to utilize American Express.

Sure, it can be a trouble to enhance your website (and checkout process, as we talked about above) to include all these alternatives, however doing so is a great way to increase online sales, particularly if your website has strong mobile traffic. 10. Invest in Quality Product Images There's compelling evidence that well-presented food actually tastes better than sloppily plated dishes.